Brands need to take a stand
The right team at the right moment
Build around the task
Strategy without execution is theory. Execution without strategy is noise. Add the right people, the right structure, the right attitude — and something good happens.
Making brands tangible
Developing activation from the brand's core and creating experiences that involve, surprise and move people.
Rethinking collaboration
Building adaptive structures that foster co-creation, a culture of learning and personal ownership.
Strengthening brands from within
Connecting strategy, story and culture into a framework that creates meaning, sharpens attitude and delivers impact.
Earned, not accumulated
Three decades at Wirz, Jung von Matt and Publicis. And still the same questions keeping me up at night: What if? What makes brands truly strong? What makes teams click? What actually moves the needle?
Standards, not shortcuts
Good projects don't just need a solid process. They need personal standards – and the conviction to stand behind them. Here's what that looks like for me:
Radically focused
Every decision is made with the people it's made for in mind..
Acting differently
Break patterns. Mix perspectives. Find solutions that actually work..
Staying curious
What really drives brands? Digging deeper – even when it gets uncomfortable.
Match the tempo
Sprint when it's urgent. Marathon when it's about substance. The task sets the rhythm.
Own it
Before anyone asks. For results. For people. For the journey.
Good work happens in good company
Not titles. Not positions. It's people, projects and moments that shape you.
Seit 2026
Städeli, Founder
2024 and 2025
Publicis Zürich, CEO and member of the group leadershipteam
2022 und 2023
Jung von Matt Gruppe, COO and Partner
2017 bis 2022
Wirz Brand Relations, Zürich , CEO and Co-Owner Wirz Group
2005 bis 2017
Wirz Communications, Zürich, Managing Director, CEO (from 2010 on) and Co-Owner Wirz Group
2002 bis 2005
Advico Young & Rubicam, Zürich, Client Service Director and member of the executive board
Growing with
and through
the network
New things rarely happen alone. My network stays open — ideas, people, conversation. Always curious about what's next. Are you?
Getting there together
Projects pass. What remains are the people you met and the work that pushed you further. And the proof that good collaboration makes a real difference.
AXA / Aveniq / Baloise / Baur au Lac Vins / Bundesamt für Gesundheit / CKW / Die Mitte, Die Mobiliar / Graubünden / IKEA / Ifolor / Lucerne Festival / Migros / NZZ / Ovomaltine / Post / Pro Infirmis / Rivella / Saas Fee / SBB / Schweizerisches Rotes Kreuz / Skan / Swica / Swisscom / Suva / Toblerone / Toyota / USZ Universitätsspital Zürich / Weltklasse Zürich / Wild Pharma / ZKB Zürcher Kantonalbank / Zürich Tourismus
